Asian Football Body Signs Major Marketing Deal
The deal gives the agency, a joint venture between Chinese and Swiss groups, exclusive rights from 2021 to 2028 starting with the final qualifying round of the 2022 World Cup, the Asian Football Confederation (AFC) said in a statement. The AFC did not say how much the agreement was worth but reports put it at USD 3.4 billion, a huge boost for the rapidly growing football scene in Asia....